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Senior UI/UX designer @ Rihal · Muscat

adesignerwhoexperiments.

Product DesignerResearcherProblem SolverExperimenterCurious mindLifelong learnerPhotographer
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I turn complex problemsinto simple experiences.

Selected work · Dar Al Atta'a

Turning intention into contribution.

Making digital giving simpler, faster, and more meaningful for one of Oman's leading charities.

CharityMobile appUX/UIDesign system
Read the case study
Selected work · Gov.om

Researching one government experience.

Understanding how people navigate public services to help shape a simpler, more unified digital experience across Oman.

GovernmentResearchService design
Read the case study
My Journey

Leading research-driven design for national platforms, including TRA, Dar Al Atta'a and the Ministry of Housing.

Redesigned the Vodafone Oman app and website: a Ramadan walking challenge, mobile broadband, guest login and offers.

Carried out UX research, usability and A/B tests, and turned insights into flows and prototypes, including on Gov.om.

Worked alongside experienced product designers on user research, wireframes, prototypes and high-fidelity mockups for clients.

Studied interaction design, usability testing and research methods in Barcelona.

Five years of logos, brand identities, marketing collateral and web graphics for clients.

Read more about me
  1. Senior UI/UX designerRihal2024–Now
  2. Product designerVodafone Oman · seconded from PhazeRoJan–Sep 2024
  3. Product designerPhazeRo2022–24
  4. Product design apprenticePhazeRo2021–22
  5. MA, Interaction DesignHarbour.Space Institute of Technology · Spain2021–22
  6. Graphic designerFreelance2016–21

Built over
a weekend.

All side projects
Mafia ↗A social deduction game built for chaotic game nights
Fenjan ↗A bilingual question game made for conversations that go somewhere
Grounds & Grids ↗Two daily coffee & design themed puzzles for people who like to think over a cup
Photograph by SafiyaPhotograph by SafiyaPhotograph by SafiyaPhotograph by SafiyaPhotograph by SafiyaPhotograph by SafiyaPhotograph by SafiyaPhotograph by SafiyaPhotograph by Safiya

Design taught me to notice details.

Photography taught me to slow down enough to see them.

Behind the cameraThe full gallery

Teams & clients I've worked with.

Gov.omMinistry of Housing and Urban PlanningTelecommunications Regulatory AuthorityDar Al Atta'aFluidefiVodafoneOpenESGMindBerryTamreenGov.omMinistry of Housing and Urban PlanningTelecommunications Regulatory AuthorityDar Al Atta'aFluidefiVodafoneOpenESGMindBerryTamreenGov.omMinistry of Housing and Urban PlanningTelecommunications Regulatory AuthorityDar Al Atta'aFluidefiVodafoneOpenESGMindBerryTamreenGov.omMinistry of Housing and Urban PlanningTelecommunications Regulatory AuthorityDar Al Atta'aFluidefiVodafoneOpenESGMindBerryTamreen
Harbour.Space Institute of TechnologyPetroleum Development OmanPublic Prosecution, Sultanate of OmanSignbook OmanThe Sultan's SchoolImprovability AIPhazeRoRihalNortalHarbour.Space Institute of TechnologyPetroleum Development OmanPublic Prosecution, Sultanate of OmanSignbook OmanThe Sultan's SchoolImprovability AIPhazeRoRihalNortalHarbour.Space Institute of TechnologyPetroleum Development OmanPublic Prosecution, Sultanate of OmanSignbook OmanThe Sultan's SchoolImprovability AIPhazeRoRihalNortalHarbour.Space Institute of TechnologyPetroleum Development OmanPublic Prosecution, Sultanate of OmanSignbook OmanThe Sultan's SchoolImprovability AIPhazeRoRihalNortal